The ultimate guide to channel shift2018-12-13T13:31:54+00:00

The ultimate guide to channel shift

The ultimate guide to channel shift

This white paper – the Ultimate Guide to Channel Shift – gives you an overview of different approaches to channel shift and makes practical suggestions regarding how best to manage the channel shift process. It covers the following key areas:

  • A discussion of what a channel shift strategy is and why is it important to have one
  • The main organisational challenges you’ll face when determining your channel strategy and how to overcome them
  • The key principles and structure of an effective channel shift strategy
  • How to ensure your channel shift strategy delivers for both you and your citizens
  • Key steps to consider when setting up a digital inclusion and accessibility of contact strategy
  • Practical suggestions of detailed strategies for particular channels including web, mobile, email, face-to-face and social media

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Download the Ultimate Guide to Channel Shift white paper

Thank you for your interest in our Ultimate Guide to Channel Shift white paper. Please complete this form and click submit in order to access the white paper. We hope that you find it useful. 

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Thank you for your interest in our Social Media Risk Management in the Public Sector white paper. Please complete this form and click submit in order to access the white paper. We hope that you find it useful. 

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