The ultimate guide to channel shift
The ultimate guide to channel shift
This white paper – the Ultimate Guide to Channel Shift – gives you an overview of different approaches to channel shift and makes practical suggestions regarding how best to manage the channel shift process. It covers the following key areas:
- A discussion of what a channel shift strategy is and why is it important to have one
- The main organisational challenges you’ll face when determining your channel strategy and how to overcome them
- The key principles and structure of an effective channel shift strategy
- How to ensure your channel shift strategy delivers for both you and your citizens
- Key steps to consider when setting up a digital inclusion and accessibility of contact strategy
- Practical suggestions of detailed strategies for particular channels including web, mobile, email, face-to-face and social media