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Ultimate guide to channel shift

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Product Description

This white paper – the Ultimate Guide to Channel Shift – gives you an overview of different approaches to channel shift and makes practical suggests regarding how best to manage the channel shift process. It covers the following key areas:

  • A discussion of what a channel shift strategy is and why is it important to have one
  • The main organisational challenges you’ll face when determining your channel strategy and how to overcome them
  • The key principles and structure of an effective channel shift strategy
  • How to ensure your channel shift strategy delivers for both you and your citizens
  • Key steps to consider when setting up a digital inclusion and accessibility of contact strategy
  • Practical suggestions of detailed strategies for particular channels including web, mobile, email, face-to-face and social media

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