This white paper – Social Media Risk Management in the Public Sector – presents you with a detailed overview of potential risks to which your organisation may be exposed as a result of social media, and explains why social media risk management should be a central part of your channel shift and transformation strategies. This white paper identifies both the risks and opportunities of social media in the public sector and suggests ways in which you can develop an effective social media management strategy for your organisation, enabling you to capitalise on the opportunities of social media whilst minimising the risks.
- Social media use in the public sector – learn how social media use is becoming ubiquitous in the public sector and how other organisations like yours are already using it to effect channel shift and transformation.
- How social media differs from other forms of communication – understand the key differences between social media and other forms of communication and why these mean that your traditional communications strategies will not work on social media.
- Identifying the risks your organisation faces – learn about the eight key threats that organisations like yours are exposed to as a result of being on social media
- How to effectively mitigate social media threats – practical advice and tips on actions you can take to minimise the risk you’re exposed to on social media while making the most of the opportunities with which it presents you.