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Archive | Channel shift

How can local authorities achieve channel shift and transformation in an age of austerity?

I spend much of my time working with leadership and management teams of UK local authorities. Times are tough in local government. Local authorities face many pressures. Some of the key challenges that come up in discussion again and again are: The relentless pressure on budgets and resources – budgets are still being dramatically cut […]

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Channel shift and transformation – what do they mean to citizens?

As a long-standing employee of Abavus I have heard the terms ‘channel shift’ and ‘transformation’ used again and again in conversations with clients or in presentations that I  prepare for them. They’re impressive-sounding phrases with energy and edge, but I do sometimes wonder if the real meaning of these terms, particularly from a customer’s perspective, may be getting lost. […]

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Five reasons why you need an app

In my work for Abavus I quite often meet with councils who are unsure why they really need to develop a mobile app. After all, if people have access to websites, telephone helplines and customer centres then why do they also need an app? Isn’t an app just another way of accessing the internet? A […]

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Download the Ultimate Guide to Channel Shift white paper

Thank you for your interest in our Ultimate Guide to Channel Shift white paper. Please complete this form and click submit in order to access the white paper. We hope that you find it useful. 

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Download the Social Media Risk Management in the Public Sector white paper

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